Green Living — July 12, 2011
Jonathan Drori: The beautiful tricks of flowers
In this visually dazzling talk, Jonathan Drori shows the extraordinary ways flowering plants — over a quarter million species — have evolved to attract insects to spread their pollen: growing ‘landing-strips’ to guide the insects in, shining in ultraviolet, building elaborate traps, and even mimicking other insects in heat.
Drori commissioned the BBC’s very first websites, one highlight in a long career devoted to online culture and educational media — and understanding how we learn.
Drori has dedicated his career to media and learning. As the Head of Commissioning for BBC Online, he led the effort to create bbc.co.uk, the online face of the BBC. He came to the web from the TV side of the BBC, where as an editor and producer he headed up dozens of television series on science, education and the arts.
After almost two decades at the BBC, he’s now a director at Changing Media Ltd., a media and education consultancy, and is a visiting professor at University of Bristol, where he studies educational media and misperceptions in science. He continues to executive produce the occasional TV series, including 2004’s award-winning “The DNA Story” and 2009’s “Great Sperm Race.” He is on the boards of the Royal Botanic Gardens and the Woodland Trust.
The book is part intellectual biography / hero's journey, part nutrition guide and part expose. The final section leaves no sacred cow standing, and names names! From the food industry, to the government, to academia, Campbell calmly reports on a coverup of nutritional truth so widespread and insidious that all citizens should be enraged. The amazing part of Campbell's research method is his refusal to accept any finding without taking it back to his lab and finding out how exactly it works.